In 2023, The Knot unveiled a full rebrand aimed at increasing relevance with the next generation of couples.
To celebrate this milestone in The Knot’s brand history, we created exciting swag for our employees.
A refreshed logo, vibrant colors, and celebratory illustrations have been refined into a joyful, unique, and inspiring brand look-and-feel that aligns with today’s couples.
Deployed across all creative channels—from social and email to photo and video—the brand evolution increased relevancy with couples 100% YOY.
In paid media, the assets developed in our new visual identity lowered cost per click & cost per lead.
Photo: Kir2Ben
