74% of engaged couples aren’t aware of The Knot's vendor marketplace. Without guidance, they search multiple sources, feeling overwhelmed. This campaign highlights our marketplace—home to iconic U.S. venues—by associating renowned locations with our offerings to leverage their brand equity and show we have vendors for every wedding.
Campaign illustrations: Shelby Warwood | Animation: Lady Marian
Brand media efforts delivered outstanding results, achieving 12x the forecasted unique reach and 148% of the traffic goal, confirming that this theme resonated strongly with couples.
Unforgettable Venues exceeded expectations, achieving nearly double the forecasted impressions with high efficiency and a strong share volume, proving its relevance and appeal to couples.
The Knot Vendor Marketplace pull-through was especially strong: 53% of surveyed participants recalled The Knot Vendor Marketplace, a 9% increase over other 2024 Marketplace-related campaigns.