MELISSA BRODY DESIGN
OTW.png

The Knot Ones to Watch

 

Ones to Watch is a campaign featuring an editorially curated list of emerging wedding professionals, launched alongside the next issue of The Knot Magazine. This initiative aimed to boost credibility and authority with vendors, strengthening our resource for consumers.

 
 
 
 
 

The list honors 26 up-and-coming professionals across seven areas—Photo, Video, Planning, Cake, Rentals, Flowers, and Decor—selected based on editorial criteria. Promotion spanned multiple channels, including editorial, earned, and owned media.

 
 
 
 

The campaign exceeded goals, with 100% of honorees sharing their recognition across social and digital channels (+25% above target), generating 18k+ in earned social reach. It successfully boosted vendor credibility and consumer interest, achieving 110% of the onsite traffic goal and 97% of owned social impressions.