The Knot partnership with Bridgerton highlights The Knot's paper features, customization options, and services for couples, while introducing The Knot Invitations through a top television show that resonates with our target audience, aligning with regency-style trends and boosting brand awareness.

The collection consists of 5 invitation suites - 3 digitally-printed suites and 2 foil-printed suites to align with the sales mix of our top-performing paper styles. The vintage, floral and classic paper styles intersect with the “regency-core” style of this collection.

4 of the designs in the collection rank in the top 100 of all paper designs on The Knot

The campaign and paper collection have made a positive impact across multiple channels. We have seen an increase in CTR, sessions and paper purchases on-site. In addition, our paid ads outperformed lead metrics when compared to standard The Knot paper ads. Our social media coverage of the Bridgerton Promenade event in NYC, featuring our invitations and celebrity guests, led to 207.4k impressions across social channels.